Partnership Over Transaction: Your Business is My Business.
When I started England Marketing, it wasn’t about building a company or chasing clients. It was about helping a friend who needed some support to get his brand off the ground and grow a business. I poured my heart into it, and when he succeeded, it felt like I had succeeded too. That’s when I realized something that still guides me today: when you go into something with the purest intent, the results will almost always fall in your favor. Pure intent, pure love, pure outcomes. That set the tone for every client relationship that followed and became the foundation of how I run my business.
Growth Through Gratitude
Every new client I’ve gained has come through word of mouth. That first project led to another, and then another, all because someone shared their positive experience. I don’t take that lightly. Every kind word that’s been said about me has kept my business moving forward, and it’s something I carry with a lot of gratitude. My clients are the reason I’ve grown, and they are the reason I continue to put my whole heart into this work.
I often laugh about how one day I’ll be building a website for a tattoo artist, and the next I’ll be writing blogs for a plumbing company or setting up scheduling software for a salon, or redesigning a logo for a growing brand. It’s all over the map, but that’s the fun part. Every project has its own personality, and I get to step into it like I’m part of the team.
Your Business is My Business
My slogan, “Your Business is My Business,” defines the way I work. When I take something on, I treat it as if my name were attached to it. If you’re a tattoo shop trying to stand out in a crowded market, I’ll think through the strategy as if I were the shop owner. If you’re a machinist trying to land bigger contracts, I’ll look at your website and SEO through the eyes of your ideal customer. If you’re a company hosting an event, I’ll think through all angles and strategy as if I were planning the entire thing myself.
That mindset makes the work feel natural to me, and it’s why I’m able to adapt so quickly. It doesn’t matter what industry you’re in, I’ll meet you where you are and build around what you actually need.
The Little Things That Matter
Sometimes the things that keep clients coming back aren’t the big campaigns or websites, they’re the little things. It might be jumping in to fix a domain transfer that’s being stubborn, staying up late to troubleshoot a form that needs artist-only fields, programming and coding by hand, creating last minute landing pages and ads, or battling Meta or Google with my digital sword and impenetrable armor!
Those “extra” touches aren’t really extra to me. They’re part of caring about the outcome. If I see something that needs to be done, I’ll do it. That’s the heart of my “Marketing is Love” approach — making sure people feel supported in the ways that matter most to them.
Adapting to Every Voice
Every client has their own way of expressing themselves, and I believe it’s my job to protect that. Some tattoo artists never want their work described as “affordable,” because their art is not about a dollar amount to them. Some financial professionals can’t use the word “advisor” due to licensing rules, so I help shape their brand without crossing a line. Some service providers need their websites to read like a friendly handshake, while others need theirs to read like a polished proposal. Some of my clients need to reach desktop users, some need to target mobile users - all angles matter in marketing.
I spend time listening, watching, and learning so the final product always feels like them. That’s why my work never looks copy-pasted from one business to the next. Each project is customized to the person behind it. To the story they want to tell through their own brand.
Why Clients Stay
Two years in, I’ve learned that loyalty doesn’t come from contracts, it comes from connection. My clients stick with me because they know I show up fully, every single time. I don’t disappear after a project ends. I celebrate wins with them, I troubleshoot problems with them, and I keep an eye out for opportunities to help them grow.
The only time I’ve ever “lost” a client has been when a project wrapped up naturally, like a website launch or a one-time campaign. And honestly, that still feels like a win, because I know they walked away happy with what we built together.
Looking Ahead
England Marketing started with a single act of love. Everything since then has been built on that same energy. I’ve grown through referrals, kindness, and trust, and that’s exactly how I plan to keep growing.
Marketing is full of tools, trends, and platforms, but the heart of it will always be people. When you put people first, when you go in with pure intent, good things follow. That’s the kind of business I want to run, and that’s the kind of partner I will always be.
Here’s to many more years of helping businesses shine, treating every project like my own, and proving that partnership will always outlast a transaction.
